Get a score out of 100 with specific recommendations to improve your images, A+ content, title, and more.
7 categories, 100 points
Three steps between you and a clear picture of your listing quality.
Paste your amazon.com product URL. Copy it directly from your browser address bar.
Our system analyzes 7 key areas of your listing -- images, A+ content, title, bullet points, description, reviews, and brand story -- and returns a score out of 100.
Get a detailed breakdown by category with actionable recommendations. Fix the weak spots, boost your conversion rate, and grow sales -- with a full report sent to your email.
Knowledge base
Amazon is a visual marketplace. Before a shopper reads a single word of your copy, they have already formed an impression based on your main image. The main image determines whether a user clicks on your listing from search results. A white-background hero image that shows the full product clearly is the foundation.
Lifestyle images show the product in context and help shoppers visualize ownership. Infographic images layer text onto the product to highlight key features at a glance. Amazon allows up to 9 images -- using fewer is leaving conversion points on the table. Top-performing listings use all available slots.
A+ Content, available to brand-registered sellers, replaces the plain-text description with rich media modules. Amazon reports A+ Content increases sales by 3-10% on average. In competitive categories, well-executed A+ Content can be the deciding factor.
Title optimization is the highest-leverage SEO action on Amazon. A well-structured title includes your brand name, primary keyword early in the string, key product attributes, and secondary keywords -- all within 150-200 characters. The goal is a title that is both algorithmically rich and readable.
Bullet points serve a dual purpose: keyword relevance and persuasion. Use all five slots, lead each with a capitalized benefit label, and aim for 100-250 characters per bullet. Bullets that are too short miss keyword opportunities; too long and scanners skip them.
The difference between a 40-point listing and a 90-point listing comes down to these 7 areas.
| Category | Optimized Listing | Unoptimized Listing |
|---|---|---|
| Images | 7–9 images: hero, lifestyle, infographic, comparison, packaging | 1–3 images, white background only, no context |
| A+ Content | Full A+ modules: comparison chart, lifestyle images, brand story, feature highlights | Plain text description or no A+ Content at all |
| Title | 150–200 characters with brand, primary keyword, features, and key specs | Under 80 characters, missing primary keyword or brand name |
| Bullet Points | 5 benefit-led bullets of 100–250 characters with secondary keywords | Fewer than 5 bullets, feature-focused, missing keywords |
| Description | 1,000–2,000 characters, keyword-rich narrative, addresses objections | Under 500 characters, no keywords, no storytelling |
| Reviews & Rating | 4.0+ star average, 50+ reviews, recent review velocity | Below 3.8 stars, fewer than 10 reviews, or no reviews |
| Brand Story | Brand Story module active with mission, values, and product range | No Brand Story module, no brand differentiation on the page |
Everything you need to know about Amazon listing optimization.
A score of 80–100 is excellent and indicates a fully optimized listing. Most Amazon listings score between 40–60, which means there are meaningful improvements available. A score below 40 suggests critical gaps — missing A+ content, too few images, or a weak title — that are likely costing you sales every day. Aim for 75 or above before investing heavily in paid advertising.
Amazon allows up to 9 images in the main image gallery. You should use all available slots. A well-optimized listing includes at least 7 images: a clean white-background hero image, 2–3 lifestyle shots showing the product in use, 1–2 infographic images highlighting key features or dimensions, and a comparison or packaging shot. Listings with 7+ images consistently outperform those with fewer in both click-through rate and conversion.
A+ Content (formerly known as Enhanced Brand Content or EBC) is a feature available to brand-registered sellers that allows you to replace the standard product description with rich media — including comparison charts, additional images, feature highlight modules, and brand storytelling sections. A+ Content appears below the bullet points on the product detail page. It cannot be indexed for keywords by Amazon's search algorithm, but it significantly improves conversion rates by helping shoppers understand the product's value.
Focus on 7 key areas: (1) High-quality images — use all 9 slots with lifestyle and infographic shots. (2) A+ Content — add rich media modules if you are brand-registered. (3) Title — include primary keywords, brand name, and key features within 150–200 characters. (4) Bullet points — write 5 benefit-driven bullets of 100–250 characters each. (5) Description — use a keyword-rich narrative of 1,000–2,000 characters. (6) Reviews — a rating above 4.0 with 50+ reviews builds conversion trust. (7) Brand Story — use the Brand Story module to differentiate your brand and reduce comparison shopping.
An effective Amazon product title is 150–200 characters long (the maximum allowed varies by category, but 200 is a safe ceiling). It should include your brand name, your primary keyword near the front, the most important product features (size, color, quantity, material), and any relevant secondary keywords — without reading like keyword stuffing. Capitalize the first letter of each major word. Avoid using promotional language like 'Best' or 'Cheap', which Amazon may suppress. The title is the single highest-impact SEO element on your listing.
Use all 5 available bullet points. Each bullet should be 100–250 characters long. Lead each bullet with a capitalized feature or benefit label (e.g., 'LEAK-PROOF LID:'), then follow with a sentence explaining the customer benefit. Focus on benefits over features — instead of 'made of stainless steel', write 'keeps drinks cold for 24 hours thanks to premium stainless steel construction'. Bullets are indexed by Amazon's search algorithm, so include secondary keywords naturally throughout.
Yes. Amazon's own data reports that A+ Content can increase sales by 3–10% on average, with some sellers reporting significantly higher lifts in competitive categories. The improvement comes from higher conversion rates: shoppers who see rich imagery, comparison tables, and brand storytelling are more confident in their purchase decision and less likely to bounce to a competitor. Basic A+ Content (available to all brand-registered sellers for free) delivers meaningful results; Premium A+ Content (available to sellers who meet program requirements) can yield even greater lifts.
Use our free Amazon Listing Score tool at the top of this page. Paste your Amazon product URL, enter your email, and we will analyze your listing across 7 key categories — images, A+ content, title, bullet points, description, reviews, and brand story — and return a score out of 100 with specific recommendations for each category. Results are delivered instantly on-screen and sent to your email for reference.
Free. No account needed. Results in under 30 seconds.